Youth culture is creating the future with an absolute disregard for traditions or how things used to be. This is also true in baseball: they'll play if they get to play their way. So to inspire all kids to see themselves in the sport, we invited them to inject their energy into the game, make it theirs, and play it forward.
Art Director, Creative Director, Designer
Art Direction, Conceptual, Design, Brand Strategy, Sports, Lifestyle, Fashion
Brand Films, Branded Content, Campaigns, Commercials - Video