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SmileDirectClub "Change Everything"

After the IPO and product launches, it was time for SmileDirectClub to start growing brand awareness and become a household name. After research and strategy, our team decided to launch a brand manifesto campaign. I was on a team who pitched the concept "Change Everything," which describes the impact a smile can have on your life and ultimately, everything.

Project Roles
Art Director, Designer
Company
SmileDirectClub
Skills
Art Direction, Design
Media
Billboards, Campaigns, Manifestos, Social Media Content
Project Industries
Health/Pharma, Technology
SmileDirectClub "Change Everything"
SmileDirectClub "Change Everything"
SmileDirectClub "Change Everything"
SmileDirectClub "Change Everything"
SmileDirectClub "Change Everything"