SmileDirectClub "Change Everything"
After the IPO and product launches, it was time for SmileDirectClub to start growing brand awareness and become a household name. After research and strategy, our team decided to launch a brand manifesto campaign. I was on a team who pitched the concept "Change Everything," which describes the impact a smile can have on your life and ultimately, everything.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Billboards, Campaigns, Manifestos, Social Media Content
- Project Industries
- Health/Pharma, Technology