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Say Hello to Cat & Jack
No need to leave your TV to shop Cat & Jack, a new kids' clothing line with an imagination of its own. This TV app was designed and developed for the Back to School launch of Target's new kids clothing line Cat & Jack. I was the lead product designer for the interactive TV commerce software that powered the experience. My team also worked directly with Target's design agencies for the design and strategy of the campaign and production deliverables.
- Project Roles
- Creative Technologist, Product Designer
- Company
- Target
- Skills
- Art Direction, Design, E-Commerce
- Media
- Advertising, App Design, E-commerce Platforms, Interaction Designs
- Project Industries
- Advertising, Technology
