the following blog is a long form piece that I researched, wrote, and edited for H.B. Fuller. If there is anything more riveting than writing for an industrial glue giant, it’s writing about paper straw adhesives. Jokes aside, H.B. Fuller needs a focus on engagement through social platforms on their blogs; this made an engaging headline paramount to pull in engineers, and content to spark interest and egg the reader on to explore more of H.B. Fuller’s website.