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Repositioning an DTC brand to better speak to their market.

TRUSST Lingerie was developed to answer an unmet need in the plus women’s market — bras offering support for larger busts without the pinpoints of a traditional bra. An innovative, engineering based solution was developed to support the bust from underneath rather than pulling upward from a strap, inspired by the trusst system of bridges. One of the most common questions and initial objections to the product is the premium price point. Outwardly communicating the brands commitment to quality AND proprietary technology rooted in engineering principles enabled TRUSST to amplify the reasons to believe in the product.

Project Roles
Art Director, Creative Director, Designer, Strategist
Skills
Brand Strategy, Design
Media
Brand Guidelines, Brand Identity, Branding, Photography, Websites
Project Industries
Beauty, Retail, Startups
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.
Repositioning an DTC brand to better speak to their market.