We re-launched The Enthusiast magazine as a print and digital magazine designed to showcase motorcycle culture and the riding lifestyle through the lens of the Harley-Davidson brand. Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast magazine replaced HOG Magazine as the official publication of Harley-Davidson Motor Company and have made the magazine more widely available through other distribution channels through ecommerce and digital. Printed four times annually, with a circulation of more than 500,00 print copies in the United States plus 150,000 copies internationally, The Enthusiast magazine is the most broadly circulated motorcycle magazine in the world.