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Crush Soda

I had the honor of redesigning Crush, America’s Original Fruit Soda. Merging the past with the present the new look of Crush Soda brings a clean modern look with a splash of retro-cool. Bright, vibrant, and expressive, it brings back delicious memories of times past and promises even more phenomenally fruity moments to come thanks to Crush's ever-growing family of fun, flavorful varieties.

Project Roles
Art Director, Designer
Adobe Illustrator, Art Direction, Design, Illustration, Packaging Design
Brand Guidelines, Brand Identity, Branding, Illustrations, Logos, Packaging, Typography
Project Industries
Crush Soda