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Red Wing - Tough Love

Red Wing Shoes needed something authentic for their campaign highlighting boot care, so we took an authentically vintage approach centered around the idea of 'Tough Love' to add some stylistic gravitas to the idea. We opted for handheld intimate camerawork to match the grit of the world these boots live in while keeping the notion of care intact.

Project Roles
Director, Editor (Brand/Content)
Red Wing Shoes
Directing, Editing, Motion, Sound Editing
Commercials - Video, Social Media Content
Project Industries
Red Wing - Tough Love