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Red Wing - Tough Love

Red Wing Shoes needed something authentic for their campaign highlighting boot care, so we took an authentically vintage approach centered around the idea of 'Tough Love' to add some stylistic gravitas to the idea. We opted for handheld intimate camerawork to match the grit of the world these boots live in while keeping the notion of care intact.

Project Roles
Director, Editor (Brand/Content)
Company
Red Wing Shoes
Skills
Directing, Editing, Motion, Sound Editing
Media
Commercials - Video, Social Media Content
Project Industries
Advertising
Red Wing - Tough Love