5G Transformation stories for Vodafone Business
studies for Vodafone, demonstrating how 5G technology is transforming businesses across multiple sectors.
These pieces should reflect the company's tone of voice, weave in the core messages for each vertical and incorporate SEO keywords.
Most importantly, they should go beyond the stock benefits of 5G – ultra-low latency, high bandwidth and capacity – and explain what's possible now that couldn't be done before.
There were many challenges, not least the huge volume of information to process in a very short period of time – anything from the intricacies of remote-assisted surgery, to remote monitoring on farms and the role of automation in the factory of the future.
The brief changed along the way, prompting a delay as we pondered the best format for these articles. So it was important to remain adaptable and inquisitive, maintaining close collaboration with a very busy client while also pushing ahead on my own to meet a tight deadline.
Many of these projects are ongoing so, despite interviewing many Vodafone stakeholders, I couldn't go into great detail about the specific impact of 5G on the ground.
However, as an overview of 5G's potential and a statement of Vodafone's intent to lead the way, it certainly builds anticipation for what comes next.
- Project Roles
- Copywriter, Editor (Copy)
- Content, Copywriting
- Branded Content, Websites
- Project Industries