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KitchenAid Spring 2021 Lookbook

KitchenAid Makers are anything but evergreen— They are constantly changing, evolving, and experimenting inside and outside of the kitchen. So KitchenAid asked us to develop an experience that was fresh, relevant, and undeniably UN-evergreen. This resulted in KitchenAid’s first ever Lookbook that launched in Spring of 2021. A balanced platter of tasteful storytelling mixed with perfectly placed products that led the site in engagement and conversion during the time it was featured.

Project Roles
Strategist
Company
KitchenAid
Skills
Brand Strategy, Creative Research, Creative Strategy, Journey Mapping
Media
Branded Content, Briefs, Editorial Designs, Editorial Writings, User Flows
Project Industries
Retail
KitchenAid Spring 2021 Lookbook
KitchenAid Spring 2021 Lookbook
KitchenAid Spring 2021 Lookbook
KitchenAid Spring 2021 Lookbook
KitchenAid Spring 2021 Lookbook