Samsung "Twirl" :30
We started with a simple yet powerful insight: Study is better with play.
Then, we brought our story to life with a twist.
As universities around the world reopened, we launched Samsung Galaxy Tab S7FE with an explosive film celebrating the return to campus life.
And as a not-so-subtle “FUCK YOU” to competing brands, we made the included S-PEN our star.
From reuniting with your crew to cramming in the library. From playing poolside to daydreams defying gravity. From sharing study tips to meeting up in the quad.
This is our anthem to the student experience, made better with Samsung.
My gratitude to everyone it took to make this little film the best it could be.
- Project Roles
- Creative Director
- Conceptual, Copywriting, Creative Direction
- Brand Films, Commercials - Broadcast, Commercials - Video
- Project Industries