😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Renato Creative Director / Art Director
Toyota Prius Prime
Syd Mead, the visual director behind the films of Tron, Aliens and Blade Runner got behind this new VR experience for Toyota’s Prius Prime, which launched at TechCrunch Disrupt. This 4D VR installation puts you behind the wheel of the new Prius Prime in a futuristic setting. The Quest starts with the creation of a VR painting, which becomes the instigator of a real-time 3D experience that is enhanced by 4D effects that literally blow you away.
- Project Roles
- Creative Director
- Company
- Saatchi & Saatchi LA
- Skills
- Creative Direction
- Media
- Commercials - Broadcast, Interactive Installations, Interactive Videos, Social Media Content, Virtual Reality
- Project Industries
- Advertising, Automotive
