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JOHNNIE WALKER

Men would rather stick bamboo shoots under their nails while starring in a remake of The Sisterhood of the Traveling Pants than express themselves. Especially to other men. That provided the insight behind the Johnnie Walker “Say it without saying it” campaign. In a series of films, men gift bottles of Johnnie Walker, which expresses for them everything they can’t bring themselves to say. Online, The Gift Translator did the talking; placed on holiday gift guides the rich media banner gave instant feedback on gift recommendations. The interpretations were a dynamic and entertaining way to remind guys that every gift—not just Johnnie Walker—actually makes a statement. * Communication Arts Interactive Annual 18 * Gold Effie * Gold IAB MIXX Award * Webby finalist Role: Art Director

Project Roles
Art Director
Company
Bartle Bogle Hegarty
Skills
Art Direction, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Comedy, Commercial
Media
Advertising, Commercials - Video
Project Industries
Advertising, Wine/Spirits
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER
JOHNNIE WALKER