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Massif Gin

Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahlău Massif - one of the most iconic mountains in Romania. The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock - the shape of the letter flows like a signature and is complemented by the elegant wordmark. The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks - the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.

Project Roles
Art Director, Designer
Skills
Art Direction, Design, Packaging Design
Media
Brand Identity, Logos, Packaging
Project Industries
Wine/Spirits
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin
Massif Gin