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heineken 0.0: the billboard bar

heineken has created thousands of billboards telling their customers to not drink and drive. to launch heineken 0.0 in brazil, we created a billboard that did the exact opposite. the heineken billboard was an interactive 3d out of home doubled as a bar, where drivers could actually pull over and grab a beer in the middle of one of brazil’s most touristic city: rio de janeiro. for the first time, you can now drink and drive.

Project Roles
Art Director
Company
Publicis
Skills
Art Direction, Conceptual
Media
Billboards