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Triscuit Brand Reset

Everyone knows Triscuit, but most people who love Triscuit are grandparents. So we launched a total brand refresh that modernized, dramatized, and younger-ized the 120-year-old company, which increased sales by nearly 50% after the first 6 months of the campaign.

Project Roles
Copywriter, Creative Director
Company
Triscuit
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Brand Identity, Branding, Campaigns, Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy, Street Art
Project Industries
Advertising
Triscuit Brand Reset