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La Belle Plant Website Redesign

I was tasked with promoting sales of the La Belle Plant website through a redesign. - Improving the Information Architecture - Creating an optimized checkout flow - Increasing reliability through detailed content on product offerings

Project Roles
Product Designer
La Belle Plant
Affinity Mapping, Experience Design, Information Architecture, Journey Mapping, Low / High Fidelity Prototyping, Sketch, Usability Testing, User Interviews, User Research
Data Visualization, Personas, Presentations, Prototypes, User Flows, Websites, Wireframes
Project Industries
La Belle Plant Website Redesign