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American Express + Tina Fey

How do you make a glorified AmEx app update exciting? You bring back a comedic genius. In addition to getting to write jokes for Tina Fey for TV, social, and digital work, I also got to direct Ethan Hawke as VO talent. My mom was beside herself with joy.

Project Roles
Copywriter, Creative Director
Company
American Express
Skills
Conceptual, Copywriting, Creative Direction, Digital, Social, TV
Media
Advertising, Campaigns, Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising