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Nasdaq MarketSite

How do you reimagine the experience of opening and closing the Nasdaq Marketplace? As an integral partner to their overall rebranding effort, Nasdaq approached us with the desire to overhaul the podium used to open and close the Nasdaq Stock Exchange. We know how important the Nasdaq podium is to announcing the arrival of new companies to the exchange. Our goal was to ensure that we both update technology and design a form factor that properly celebrates the milestones these companies have achieved. Our final design considered a number of broadcast friendly factors, allows for a large number of participants to celebrate the moment together, builds displays into the podium for opening and signing stock certificates into the market and provides an adjustable height for wheelchair accessibility.

Project Roles
Creative Director
Company
Nasdaq
Skills
Creative Direction, Creative Research, Ethnographic Research, User Behavior Research
Media
Corporate Events, Environmental Design, Furniture
Project Industries
B2B, Finance
Nasdaq MarketSite