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96 Broncos "Country Livin" Campaign

During the summer of 2021 I designed the ultimate summer hat for my skate brand,96 Broncos. The design took inspiration from the farming companies of old and the bliss of a city-free life. Once the product design was finished I developed an ad campaign for social media which included bespoke assets for the feed as well as stories. I shot and directed the photography, wrote all the copy, and designed the ads. It was a great success! Because I love celebrities and marketing so much, I decided to do an influencer campaign for my hats. I photoshopped the hats onto some of my favorite celebs and wrote what I imagine their gratitude for receiving the hats would have felt like. The hats sold out in one day and I still have people begging me to restock.

Project Roles
Creative Director, Designer, Photographer
Skills
Adobe Illustrator, Adobe Photoshop, Apparel Design, Film Photography, Social Media Strategy
Media
Advertising, Apparel, Social Media Content, Social Media Copy
96 Broncos "Country Livin" Campaign
96 Broncos "Country Livin" Campaign
96 Broncos "Country Livin" Campaign
96 Broncos "Country Livin" Campaign
96 Broncos "Country Livin" Campaign
96 Broncos "Country Livin" Campaign