Smashbox

Brand Book

Smashbox Cosmetics was born out of a legendary L.A photo studio in 1990. With creativity at its heart, it was a place for artists to come together dream, experiment, and make things happen.

We were tasked to create a new platform that showcased a new brand strategy and look and feel for the Smashbox brand. We wanted to bring that original spirit of the studio back into the brand in a modern way. Language and visuals are bold and unapologetic. Products are shown just as they are in real life, in use, hardworking, and never perfect. A raw and real rock n roll spirit always with a hint of the original studio.

Images shot by the Smashbox team