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Dance Break

DanceBreak was a campaign to get people moving more in their everyday lives. Through our partnership with tech company Lightwave, we visualized our talent’s biometric data to show just how much every move counts. We launched during the VMA's and Grammy's with dance content featuring famous dancers and influencers and the campaign was a success. Engagement around the shows increased by 150% and 316% (respectively vs. the previous year) and we had Degree’s top performing post to-date.

Project Roles
Creative Director
Company
Weber Shandwick
Skills
Creative Direction
Media
Commercials - Video, Social Media Content
Project Industries
Advertising
Dance Break
Dance Break
Dance Break