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Christ In Youth Registration Revamp

Christ In Youth (CIY) hired Midwestern for a Full-time Equivalent (FTE) member in the Marketing Director Role with a 1/4 FTE for content production. I built a new brand voice for four of their programs and their parent brand, CIY. We built and executed an email strategy that resulted in historic registration day numbers. A 7-week social media campaign and overall strategy to spruce up their look and feel before the launch.

Project Roles
Content Producer, Content Strategist, Editor (Brand/Content), Marketer
Company
Christ in Youth
Skills
Content Strategy, Content Writing, Copywriting, Creative Direction, Social, Social Media Strategy
Media
Brand Identity, Branded Content, Social Media Content, Social Media Copy
Project Industries
Media, Non-Profit
Christ In Youth Registration Revamp
Christ In Youth Registration Revamp
Christ In Youth Registration Revamp
Christ In Youth Registration Revamp
Christ In Youth Registration Revamp