VICELAND

It’s a TV channel – Culture at the intersection of high and low. With a focus on global lifestyle and culture, the network’s original content slices across the cultural spectrum: food, sex, fashion, music, sports, politics and more. The VICELAND brand is equal parts exhibition catalog and street flyer; Craigslist and couture; generic and refined. It is simultaneously the elevated “high” and vernacular “low.” A translation of the VICE sensibility, it’s blunt and raw – an exposed structure, a functional language free of decoration, artifice and veneer. The brand is an objective frame for the network’s content. Unstyled, unslick, unadorned. Designed in collaboration with Gretel.