Flanco is an intuitive workspace managing platform. It ensures efficient and safe office flow as well as smart use of office resources.
Our task was to create the logo, visual identity, including application icon, that reflects the uniqueness of the platform.
The philosophy of the brand is based on understanding that every work space is unique and Flanco adapts to any setting resources in any situation.The brand name itself unites the words "Flexible and Connected".
The logo was also inspired by this notion. As in any smart office it is highly important to reach the perfect harmony between people and working spaces and its resources. So the logo does reflect this synergy. On the one hand, the logo is the stylised letter F.
However, it is also the metaphor of the workplace from above. The bigger graphic detail marks the office desk or office resources in general. While a dot is the symbol of the person behind the desk. Both elements look harmoniously "floating" in the space, reflecting the smooth workflow.
The blue colour and its variations dominates the brand's visual identity. It's not a surprise that this colour is often used for B2B companies. However, to mark the novelty and modernity of the platform the vibrant and eye-catching blue and its variations was chosen in this case.
The sleek geometric forms in the logo as well as in a visual identity communicates the flexibility of the platform and its adaptability to business needs and constantly changing environment.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- B2B, Startups