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Designs for Launch of the Toyota GT86 coupe in Argentina

Project goal: Design and Production of the event exclusively for dealers and press. Date: December 2012 Place: Buenos Aires Autodromo Background: The Toyota GT86 is a vehicle that is entirely geared towards the driver's enjoyment. Brand objectives: Use the launch of the GT86 model to generate a positive feeling towards the brand and increase the personality of Toyota models. Goals of the launch event: Generate interaction with attendees inviting them for a ride around the race track of the racetrack in the coupe driven by the famous drivers of TC 2000. Change the brand image from a rational and conservative company towards an emotional and exciting one. Development: Graphic design for the walls of the Car Saloon, videos for video wall next to Test Drive circuit, fashion design for stewardess and race drivers, merchandising, and editorial printed material.

Project Roles
Art Director, Creative Director, Designer, Event Producer
Company
Toyota Argentina
Skills
Adobe Illustrator, After Effects, Apparel Design, Art Direction, Event Management
Media
2D Animations, Advertising, Brand Identity, Corporate Events, Environmental Design, Presentations
Project Industries
Automotive
Designs for Launch of the Toyota GT86 coupe in Argentina
Designs for Launch of the Toyota GT86 coupe in Argentina
Designs for Launch of the Toyota GT86 coupe in Argentina
Designs for Launch of the Toyota GT86 coupe in Argentina
Designs for Launch of the Toyota GT86 coupe in Argentina