Adland & It's New Future
We surveyed 850 advertising creatives in the Working Not Working community to see how they feel about their current jobs, the industry they’ve called home, and whether they see a future in it. From their responses, we now have a clear understanding of what will push advertising creatives to sell their stock in this lifestyle and what will motivate them to buy into the future of advertising.
We’ll be putting these insights toward actionable support for our members, and encourage the ad industry to do the same. The only way this industry can support itself is to support its workforce. As an Associate Creative Director at a tech brand in San Francisco simplifies it, “People care about their jobs more when their job cares about them.” (My Role: Concepted the Idea, Organised Content, Questions, Answers, and Data Research) Written by Mike O'Donnell
- Project Roles
- Content Strategist, Strategist
- Working Not Working
- Content Management, Creative Research, Strategy
- Project Industries