The BMC2 Cardiovascular Consortium is a collaborative consortium of health care providers dedicated to improving quality of care and outcomes for cardiovascular patients across the State of Michigan. They have a huge impact in Michigan, but their web presence was in need of an update that reflected their important work. I worked alongside the team at Michigan Creative to create updated branding and a redesigned website for BMC2 that brought their site up to date.
The team at BMC2 wanted this site to be lively and colorful, to stand out to its users when they visited. Working with the vibrant colors that were solidified during the rebrand, I created a site that works well in a medical science capacity but also creates a vivid and spirited experience.
- Project Roles
- Blue Cross Blue Shield
- Design, Human-Centered Design
- Project Industries