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Planned Parenthood: Be Seen

For so long, so many people in Black and Brown communities have been ignored, mistreated, 
and misunderstood by those meant to provide care. For so long, they have felt unseen. This campaign takes the first step to communicate Planned Parenthood’s mission: to see everyone fully and judgment-free. Not just as patients, but as people. We launched with a message of affirmation from one generation to another, delivered by Emmy-winner Lynn Whitfield. We then put out a call for kind words from the community. Artists, podcast hosts, and even real people answered, leaving messages of encouragement on their platforms and ours — the Be Seen Mailbox — for anyone who may feel unseen. ADAGE: EDITORS PICK ADFORUM #1 BEST AD OF THE WEEK WORLDWIDE YOUNG DIRECTOR AWARD 2021: CHARITY, SHORTLIST

Project Roles
Art Director
Company
Virtue Worldwide
Skills
Art Direction, Cinematography, Commercial, Conceptual, Content, Creative Direction, Creative Strategy, Digital, Digital Capture, Digital Photography, Fashion, Keynote, Lifestyle, Portrait Photography, Retouching, Videography
Media
Commercials - Video, Film Editing, Manifestos, Podcasts, Social Media Content
Project Industries
Advertising, Education, Health/Pharma, Lifestyle, Non-Profit
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen
Planned Parenthood: Be Seen