Planned Parenthood: Be Seen
For so long, so many people in Black and Brown communities have been ignored, mistreated,
and misunderstood by those meant to provide care.
For so long, they have felt unseen.
This campaign takes the first step to communicate Planned Parenthood’s mission: to see everyone fully and judgment-free. Not just as patients, but as people.
We launched with a message of affirmation from one generation to another, delivered by Emmy-winner Lynn Whitfield. We then put out a call for kind words from the community. Artists, podcast hosts, and even real people answered, leaving messages of encouragement on their platforms and ours — the Be Seen Mailbox — for anyone who may feel unseen.
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- Art Director
- Virtue Worldwide
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