Play Your Own Rules

The rules of tennis tell you how you should act, how you should play, how you should dress and overall, how you should be. But if you want to perform at your best, you have to keep the noise aside and Play Your Own Rules. During the 2015 Wimbledon Tournament, we created a Beats by Dre campaign feauturing outrageous tennis player Nick Kyrgyos to deliver our message to the world.

Project Roles
Beats By Dre
Brand Strategy, Content Strategy, Copywriting
Commercials - Video
Project Industries
Advertising, Sports, Technology
Play Your Own Rules