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Jim Beam - The Refreshionals

How do you prove that Jim Beam’s new summer whiskey drink is actually refreshing? You get real professional refreshers (A/C Techs, Fridge Repairmen, and Pool Specialists) to try it, certify it, and become your spokesmen. Meet - The Refreshionals.

Project Roles
Copywriter
Company
Jim Beam
Skills
Brand Strategy, Copywriting, Social Media Strategy
Media
Campaigns
Project Industries
Advertising
Jim Beam - The Refreshionals