Jim Beam - The Refreshionals
How do you prove that Jim Beam’s new summer whiskey drink is actually refreshing? You get real professional refreshers (A/C Techs, Fridge Repairmen, and Pool Specialists) to try it, certify it, and become your spokesmen. Meet - The Refreshionals.
- Project Roles
- Jim Beam
- Brand Strategy, Copywriting, Social Media Strategy
- Project Industries