For Fingers Big & Small - Cadbury Dairy Milk Fingers

Cadbury Fingers hadn't done any advertising in years! So in 2021 we needed to remind people that Fingers aren't only for kids' parties but should be there in any sharing experience. Our concept "For Fingers Big & Small" highlights how different groups of people may come together over a packet of Fingers. Within our comms we wanted to showcase different types of families, including households with 3-4 generations of a family as well as families that had same sex parents. Working with Illustrator Bodil Jane we created a bunch of animated hands that interacted with the product in fun and playful ways. Here's hoping we get to make some more animations next year too!