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Coach (Re)Loved

Coach launched its first-ever circular fashion program with the tagline “Wear it, love it, pass it on.” In addition to concepting and naming the program, I oversaw creative direction for (and scripted) a “Coach TV” video series of Coach (Re)Loved PSAs and commercials. (Director: Danielle Aphrodite Nemet)

Project Roles
Copywriter, Creative Director, Writer
Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Naming, Scripting, Comedy
Brand Films, Branded Content, Commercials - Video
Project Industries
Education, Entertainment, Fashion