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Bergdorf Goodman's "Love Letter to NY" Campaign

Matte Projects collaborated with Bergdorf Goodman to create and produce “Love Letter to New York” campaign through experiential and digital activations. As a leading luxury department store with deep history, the activation focused on the classic, nostalgic characters of the beloved New York City thus celebrating the steady revival of the city from the global pandemic. The installation starts from the immersive experience from the exterior scaffolding and continues to the window display where people are also encouraged to write their own love letters to New York. I was involved in the whole process from concepting to execution/production of the digital and print promotional aspects and the final installation as a sole designer.

Project Roles
Designer
Company
MATTE Projects
Skills
Art Direction, Conceptual, Design, Experience Design, Social Media Strategy
Media
Interactive Installations
Project Industries
Fashion
Bergdorf Goodman's "Love Letter to NY" Campaign
Bergdorf Goodman's "Love Letter to NY" Campaign
Bergdorf Goodman's "Love Letter to NY" Campaign
Bergdorf Goodman's "Love Letter to NY" Campaign