Healius

Background

Primary Health Care is a diversified healthcare service provider providing affordable and accessible healthcare to millions across Australia.

Since starting in the 1980s, they’ve grown to offer everything from diagnostic imaging and pathology to IVF and skin services, across 2,500 sites and 12,000 people.

Patients expecting more from healthcare providers brought about by shifts in new technology.​​​​​​​

Opportunity

Primary Health Care made a commitment to a future of healthcare that’s more collaborative, empathetic and connected.

Therefore, needed a new brand that was a clear symbol of change in the business.

Needed to bring trust and credibility to the positive transformations happening in the business.

New brand needed to represent the quality of treatment and quality of service and great patient experience.

New brand needed to connect the wide range of medical disciplines that were all disjointed.

The solution

Created a new name for the company and all its services that would be a catalyst for spreading this new perspective of healthcare.
Created a new visual and verbal identity system to unite all the services.
These new systems also help push the commitment of being more collaborative, empathetic and connected.