Vodafone

Background

At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play.

Opportunity
Our new positioning – Together we can – reflects our belief that, when working together, humanity and technology can find the answers and create a better future for all.
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The solution
Our core iconic assets of red, our logo and the Speechmark have been given a new and exciting role within our communications, helping to create a more progressive and modern identity, reflecting the positive and purpose driven direction in which our business is heading.

The human spirit is what drives us forward and creates progress in the world. Our brand identity is designed to respond and adapt to that spirit, wherever it is seen.