Executive Producer for Shiner Beer's first new campaign in several years. The "Say It With Shiner" campaign is a 360 campaign that is live now. I served as Executive Producer, coordinating a large scale commercial shoot as well as OOH, social executions, and a large scale mural in Nashville, TN. Additionally, I spearheaded partnerships with la Barbecue in Austin, Tisha Alyn (professional golf influencer) for appearance in the commercial spot and social sponsorship, and a title sponsorship of the Texas State Fair which included image usage in the commercial spots as well as on location activation at the fair.