The Y Effect
In 2015 New York City’s YMCA launched “The Y Effect”, an annual theme that highlighted the Y’s wide-reaching impact in communities across the five boroughs. As Art Director at Reitdesign I oversaw the design of this initiative, including the Annual Report and accompanying website, for which I coordinated and directed photo-shoots, video-shoots and interviews with Y members at different locations throughout the city.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design, Print, Videography
- 360° Video, Editorial Designs, Photographs, Websites
- Project Industries