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The Y Effect

In 2015 New York City’s YMCA launched “The Y Effect”, an annual theme that highlighted the Y’s wide-reaching impact in communities across the five boroughs. As Art Director at Reitdesign I oversaw the design of this initiative, including the Annual Report and accompanying website, for which I coordinated and directed photo-shoots, video-shoots and interviews with Y members at different locations throughout the city.

Project Roles
Art Director, Creative Director, Designer
Company
YMCA
Skills
Art Direction, Creative Direction, Design, Print, Videography
Media
360° Video, Editorial Designs, Photographs, Websites
Project Industries
Non-Profit
The Y Effect
The Y Effect
The Y Effect
The Y Effect
The Y Effect