😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Gavin Writer / Copywriter / Creative Director
Axe - Smell Ready
Lockdown destroyed attraction and AXE sales. Men across the world were locked at home watching Netflix in their pants, their only daily exercise walking to fridge to crack open another beer. Women became figures of mythology; so when the time came to re-emerge they would need AXE more than ever. Shot remotley in during Lockdown 2.0
- Project Roles
- Creative Director, Writer
- Company
- MullenLowe
- Skills
- Art Direction, Copywriting, Creative Direction, Creative Strategy
- Media
- Television
- Project Industries
- Advertising
