Do you know what's in these creatives? 46% of people in the UK aged 16 to 24 might, but they aren't confident they know what exactly to call them.
That... can't possibly be right, can it? That's why Callaly set out to challenge how people talk and think about vulvas with #VulvaTalk. I took from my experience preparing copy for their paid social launch in early 2021 to bolster the paid social channel of this revolutionary 360 campaign.
- Project Roles
- Social Media Content, Social Media Copy
- Project Industries