Jaybird Vista Experience

Jaybird hosted an epic experience for influential runners in Glacier National Park to support the launch of their latest and greatest earbuds, Vista. Titled “NEVER GO QUIET,” this immersive three day experience challenged a small group of athletes, influencers, and media partners to push their mental and physical limits while bonding with each other and the brand. I had the pleasure of art directing both the pitch and the project, creating an immersive presentation experience as well as a range of collateral items. My creative approach was simple but challenging: get out of the way. The new Vista earbuds were all about getting completely immersed in the experience and I wanted the design to reflect that.