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Rolex: It doesn’t just tell time. It tells history.

In early 2013, Rolex became a global partner and the official timepiece of Formula 1, the worldwide leader in motorsports. The shared pursuit of excellence and supreme engineering unites the 2 brands, demonstrating the dedication required to reach the pinnacle of both watchmaking and motorsports.

The assigned task was to showcase the Cosmograph Daytona, an iconic watch incredibly popular among race car drivers and motorsport enthusiasts. Awareness also needed to be built around the official kickoff of the F1 Rolex Australian Grand Prix.

Leveraging both print and OOH, I designed 3 different visual approaches to allow Rolex the opportunity to display different layouts among the various Grand Prix destinations across the globe or simply stick with one set of templates.

Project Roles
Art Director, Creative Director
Company
JWT New York
Skills
Adobe InDesign, Adobe Photoshop
Media
Advertising, Billboards, Magazines, Posters
Project Industries
Advertising, Automotive, Luxury
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
Rolex: It doesn’t just tell time. It tells history.
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