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Red Stripe Beer (How to High-Jack the Super Bowl)
Our client Diageo's Red Stripe Beer didn't have the resources to buy their way onto the Super Bowl, so we figured a way to get people's attention during the big game without spending a dime on the game.
My involvement was as ECD and led the creative and the shoot.
- Project Roles
- Creative Director
- Company
- Diageo
- Skills
- Art Direction, Brand Strategy, Conceptual, Content Strategy, Low Budget, Social
- Media
- Social Media Content
- Project Industries
- Advertising, Beverage, Packaged Goods, Wine/Spirits