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GUINNESS X Creative Comeback

I WAS RECENTLY SELECTED TO TAKE PART IN CREATIVE COMEBACK PROGRAMME, WHERE MYSELF AND MY PARTNER PRESENTED OUR PITCH TO THE CLIENTS D&AD AND DIAGEO WHO SELECTED IT AS THE WINNING IDEA. CHALLENGE: COME UP WITH A CAMPAIGN TO DRIVE SALES OF CANNED GUINNESS TO UNDER 35S. SOLUTION: A BOLD SOCIAL CAMPAIGN THAT SPEAKS TO OUR TARGET AUDIENCE, WE IDENTIFIED THAT WE ARE SPEAKING TO GENERATION NOW. THEY ARE USED TO GETTING EVERYTHING THEY WANT AT THE TOUCH OF A BUTTON.

Project Roles
Designer
Company
Guinness
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Creative Research, Design
Media
Branded Content, Campaigns
Project Industries
Beer, Beverage
GUINNESS X Creative Comeback
GUINNESS X Creative Comeback
GUINNESS X Creative Comeback
GUINNESS X Creative Comeback
GUINNESS X Creative Comeback