Comcast's "The Lighthouse"

Comcast NBCUniversal is a well-known technology conglomerate with a less-than-stellar rep. Our mission (no pun intended), was to show the world that not only was this perception unwarranted, but highlight a few of the thousands of military veterans who found a new career, and a real home, working as part of the Comcast organization. Released for Veterans Day 2018, our goal was to, step by little step, help give Comcast a face (or two), show its REAL commitment to military veterans, and improve its reputation all at the same time. Its pledge: to hire an additional 11,000 military community members, bringing our total to 21,000 by the end of 2021.

Project Roles
Creative Director
Company
Vaynermedia
Skills
Conceptual, Copywriting, Editorial
Media
Commercials - Broadcast, Commercials - Video
Comcast's "The Lighthouse"
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