😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Lucas Creative Director / Copywriter / Writer
Budweiser - We Brew Birra
The success of craft breweries in Argentina brought a lot of new English terms. Like "brewing", a word that many Argentinians began to say, but few understood its real meaning.
Budweiser wanted to talk about it in a way that could bring us closer to the Argentines. So the world "Birra" came up. The most popular and democratic way of saying beer in Argentina.
- Project Roles
- Copywriter, Creative Director, Strategist
- Company
- Africa DDB
- Skills
- Copywriting, Creative Direction, Creative Strategy
- Media
- Campaigns, Commercials - Video
- Project Industries
- Advertising