7UP - Sugar Immigrants

Aware of the large amounts of sugar they consume regularly, many people decide to embark on a journey towards a better life.
Without nostalgia for the past and leaving behind cloying dark oceans, they reach a new world. A place where they're safe from sugary temptations. Welcome to the lime-limon lands of 7up.

Project Roles
Copywriter, Strategist
Company
Mother
Skills
Copywriting, Creative Strategy
Media
Campaigns, Commercials - Video
Project Industries
Advertising
Support