IBM + WIMBLEDON: #whatmakesgreat
Ogilvy approached us to write, direct, produce and edit key content for their Wimbledon campaign. We were given free reign to work across online, video, print, social, design.
At Cannes, the team's work with IBM #whatmakesgreat and Ogilvy was awarded the Silver Lion in the Outdoor category and Innovation-Technology subcategory . The campaign also came first in Campaign magazine’s Top Digital Innovations of 2017 and won two DMA marketing awards.
- Project Roles
- Content Producer, Creative Director, Director, Executive Producer
- IBM Watson
- Art Direction, Design, Directing, Editing, Editorial
- 2D Animations, Commercials - Video, Photography
- Project Industries
- Entertainment, Media, Technology