Impossible Foods Patty Launch

The Great Patty Pickup Party was a one day only carwash takeover that showcased Impossible's new patties available in grocery stores in LA. This was peak lockdown, so participants stayed in their cars and drove through the car wash in four minutes, the same amount of time it takes to cook the patties, and received a swag bag on the other side with patties, swag, and a raw potato or DIY French fry.